Lately, I've been obsessed with finding AI tools that are hidden gems. Not your classic ChatGPT or Claude.
Most people haven't heard of Genspark, but they're the "super agent" company quietly doing $50M ARR. It must be working.
Their platform lets you prompt multiple LLMs at once to get sharper ideas, better images, and cleaner outputs.
I reached out to them to understand their best practices, got the details from their co-founder and recorded my honest review of it all going through it.
Watch the full episode on YouTube
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The AI Slop Arbitrage
Every major technology shift creates arbitrage. When one thing becomes abundant, something else becomes scarce. AI just made creation (software, content, design etc) free.
Contrary to popular belief, technology shifts don't destroy value. They relocate it.
Here's the AI arbitrage map:
The value of known celebrities goes up. Because people trust faces they recognize more than faceless accounts. AI can’t fake years of earned credibility.
The value of dotcoms goes up. Because memorable URLs signal permanence in a world of link.tree/user847392. Owning real estate matters when everyone else is renting.
The value of strong distribution channels goes up. Because building is easy but reaching people is hard. Whoever controls the megaphone controls the game.
The value of proprietary data goes up. Because everyone has access to the same public training data. The edge is in what nobody else can see.
The value of taste and curation goes up. Because infinite content makes filtering more valuable than creating. Knowing what to ignore beats knowing what to make.
The value of trusted brands goes up. Because when everything looks professional, reputation is the only signal left. Brand equity can’t be prompted into existence.
The value of community-built products goes up. Because communities create moats that AI can’t replicate. Users who care enough to contribute don’t exist in a training set.
The value of niche media companies goes up. Because serving 10,000 people deeply beats serving 10 million people shallowly. AI can’t fake domain expertise earned over decades.
The value of unique insights goes up. Because synthesis is abundant but original thinking is rare. The most valuable ideas are the ones AI would never generate.
The value of timeless design goes up. Because trends are easy to copy but taste takes years to develop. AI just averages what already exists.
The value of governance and trust layers goes up. Because verification matters when anyone can fake anything. Knowing something is real is worth paying for.
The value of asymmetric access goes up. Because exclusive deals and private data sources can’t be scraped. The information everyone has is worth nothing.
The value of “un-Googleable” expertise goes up. Because if the answer is online, AI already knows it. The premium is on knowledge that lives in someone’s head.
The value of anti-fragile business models goes up. Because cash flow survives while valuation-chasing dies. Profitability matters more than story when capital gets tight.
The value of contracts and legal protections goes up. Because agreements create asymmetry in a world where anyone can copy your product overnight.
The value of real-world distribution goes up. Because retail shelves, event access, and in-person relationships can’t be automated. Atoms beat bits when bits are free.
The value of generic AI wrappers goes down. Because wrapping ChatGPT in a UI isn’t differentiation, it’s decoration. Decoration commoditizes instantly.
The value of low-barrier SaaS clones goes down. Because if you can build it in a weekend, so can everyone else. Being first means nothing when being tenth takes three days.
The value of undifferentiated agencies goes down. Because clients can generate what you generate for free. If your only skill is execution, you’re competing with $20/month.
The value of fake followers and bots goes down. Because platforms are getting better at detection. Buyers are getting smarter about what actually converts.
The value of hype-only launches goes down. Because launches without substance die in 48 hours. AI makes it trivial to spot pattern-matched marketing.
The value of thin moats built on API arbitrage goes down. Because APIs change and rate limits appear. Depending on someone else’s infrastructure is renting, not owning.
The value of me-too newsletters goes down. Because AI can summarize summaries faster than you can write them. If your edge is aggregation, you have no edge.
The value of mid-tier influencers without trust goes down. Because engagement can be bought but belief can’t. Audiences are learning to spot the difference.
The value of average content goes down. Because average is now free. Free average is worse than no content at all.
The value of faceless brands goes down. Because people buy from people. When everything is generated, humanity becomes the premium.
The value of low-effort meme pages goes down. Because AI generates memes now. If your content strategy is “repost funny thing,” you’re competing with automation.
The value of audiences without trust goes down. Because a million followers who don’t care is worth less than a hundred who do. Trust is the only metric that matters.
The value of design mimicry goes down. Because clone aesthetics signal “we have no taste.” When everyone uses the same template, differentiation dies.
The value of top-of-funnel vanity metrics goes down. Because views don’t pay bills, conversion does. Platforms are getting worse at turning attention into revenue.
The only thing that matters now is what can’t be generated. That’s where all the money is hiding.
Happy building, my friends.
Forward this to a friend who might find this interesting.
#1
I want to scream this from the rooftops. It's so true.
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3:52 PM • Oct 14, 2025
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#2
Content "R&D" is a real thing. Experiment with the formats, dial in ICP, find creators who will help promote your stuff etc.
#3
My type of rebels.
#4
Reminder. It's not all about "net worth".
#5
Thank you for reading Greg's Letter. I hope you it got your creative juices flowing. You can forward this email to a friend that might benefit.
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Until next week.
Be well,
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